The LUCKY 13™

Dates: April 26-May 3, 2021;  October 18-24, 2021
Location: Panama City Beach, Florida
Hours: Gates open at 8AM daily- 2AM close
Attendance: 75,000
Demographics: Motorcycle Afficionados; higher income

Overview:

The LUCKY 13™ venue is known as THE place ‘Where Bikers Come to Party’ in Panama City Beach, Florida during the area’s annual Spring and Autumn bike rallies.

Although the word ‘venue’ is the proper biker rally vernacular, the word ‘festival’ best describes The LUCKY 13.

The LUCKY 13 is unique to the Panama City Beach Motorcycle Rallies as it is the first independent, stand-alone venue to feature full concert production and full bars. It sits on a five-acre parking lot, right on the beach. Always opening before the rally begins, it is known as “the first rally venue to open and the last to close.” Over five days, The LUCKY 13 entertains more than 75,000 enthusiasts.

And, there is plenty of entertainment to be had. Each day culminates with a nightly concert featuring one or two big name music acts. The Mainstage operates all day long featuring live music, games, local entertainment and award ceremonies.

Featured components of The Lucky 13 can include “Thunder Thursday Bike Show and Party” with $1,000 going to Best in Show; the Full Throttle Magazine’s Freaky at the Tiki Party with biker games and door prizes; the famous Strongman Competition, (an iron cross competition with competitors holding arms outstretched with buckets of sand), a ‘Hot Wing Eating Competition’, Ride Like a Pro demos, burnout demos and much more.

There are as many as a hundred carefully selected vendor booths offering quality themed merchandise, as well as a wide variety of food and bar booths.  

There is so much to do and experience at The Lucky 13, that once visitors enter, they usually don’t leave until they absolutely have to!

Sponsorship Opportunity

Sponsorship of The LUCKY 13 provides a perfect opportunity to directly target this crowd of weekend motorcycle enthusiasts – married, college educated, higher household income Adults 25-54 in this relaxed and friendly setting.

 Sponsor impact includes naming rights, signage, direct live exposure, logo placement in print media and collateral materials, sampling, couponing, sales, bounce-back opportunities and customized promotions.