Chicago Pride Festival

Dates: October 1-3, 2021
Location: On North Halsted Street at Waveland
Attendance: 100,000
Demographics: GLBT A25-54

Components:
• Two music stages (One Main Stage)
• Continuous live music
• National name music headliners each night
• Pet Pride Parade
• Drag Shows
• Local entertainment
• Wide variety food and drink

Overview:

The legendary Chicago Pride Fest kicks off Pride Week in Chicago on the weekend of the Summer Solstice. Held a week before Chicago’s Pride Parade, in America’s first recognized gay village, the 20th annual Chicago Pride Festival offers organized, quality outdoor entertainment for LGBTQ  Chicagoans as well as out-of-town visitors throughout the first of two Pride Weekends.  

Chicago Pride Fest features non-stop musical entertainment on four stages, food and drink and more than 150 vendors offering fine arts, crafts, world market goods and merchandise targeted to the LGBTQ community. National musical acts featured on one of the event’s four stages in the past have included RuPaul, Jennifer Hudson, Big Freedia, Estelle, Debbie Gibson, Thelma Huston, Leann Rimes, Zelma Davis of C&C Music Factory, Taylor Dayne, Crystal Waters, Pablo Vitar, Linda Clifford, Jessica Sanchez, Taylor Dane, Hugo, Mya, and many more A-list performers.

One of the most popular and unique components of this festival is the Pride Pet Parade- a junior version of the Chicago Pride Parade- in which proud owners parade their costumed pets on a short route throughout the events’ surrounding blocks.

Sponsorship Opportunity

PrideFest provides a perfect opportunity to directly target this audience of 110,000 LGBTQ adults between the ages of 21 and 54 in a relaxed, friendly environment. Sponsor impact includes two days of direct live exposure, category exclusivity, logo placement in print media and collateral materials, couponing and bounce-back opportunities, and customized promotions.

A wide range of sponsorship benefits also includes naming rights, media inclusion, on-site banner placement, customized promotions, data base marketing and on-site activation space and more.