Belmont-Sheffield Music Festival

Dates: July 17-18, 2021
Location: On Sheffield at Belmont
Hours: 12N-10PM
Attendance: 30,000
Demographics: Primary: Educated, upwardly mobile, active, urban dwelling A21-34

Components:
• Continuous live music.
• National name music headliners each day.
• Wide variety food and drink.
• Old world market arts and crafts vendors

Overview:

One of Chicago’s most eclectic intersections will be the site for the unofficial start of summer’s outdoor festival season on Saturday and Sunday, July 17-18 – the 37th annual Belmont-Sheffield Music Festival. Presented by the Central Lakeview Merchants, this event is considered to be one of the city’s premier music fests.

The festival reflects the lifestyle of this area, featuring some of the best free musical entertainment in Chicago, it attracts young “Millennials,” “Generation M’s” and weekend hipsters from all over Chicagoland. In addition to music, it also features an exciting mix of fine arts, crafts, fashions and a variety of food and drink. 

Belmont and Sheffield Streets—in the heart of the Lakeview neighborhood–is a top destination for all that’s “happening” in Chicago among Adults 21-44. Many of the city’s most popular nightclubs including The Vic, Metro, Cubby Bear, Berlin and Sheffield’s set the tone and ambiance that contributes to the area’s reputation for hip nightlife. This intersection is also a few blocks from legendary Wrigley Field.

Sponsorship Opportunity

The Belmont-Sheffield Music Festival provides a rare opportunity to directly target this elusive demographic of young, hip adults aged 21-34 in a relaxed, friendly, cutting-edge environment. Sponsor impact includes: two days of direct live exposure, logo placement in print media and collateral materials, couponing and bounce-back opportunities and customized promotions.