Dates:January 1, 2018
Location: Lincoln Park, Chicago
Race Time: 11AM
Attendance: 1,500 Participants
Demographics: Educated, upscale, active, health conscious A25-54
On New Year's Day, in the year 2018, an estimated 1,500 runners and walkers will gather at Chicago's Lincoln Park lakefront to take part in Chicago's 33rd annual New Year's tradition: The New Year's Day 5K Run & Walk.
One of Chicago's oldest running events, the New Year's Day 5K is not for the faint of heart.
Snow or shine, Runners compete on a lakefront 5K course, with the world's most beautiful skyline as backdrop. In past years, temperatures and climate conditions have ranged from a balmy 60 degrees to blizzard conditions to below zero temps. No matter what the conditions, these hearty souls rise to the occasion.
The event's theme is unofficially 'start the year on a healthy note' and it's a safe bet that every single participant has that in mind as he/she crosses the Finish Line.
The event always makes the evening news, and Start / Finish footage can usually be seen on all five local TV evening newscasts.
Post race, participants gather at the finish line for a toast to the New Year, and then retire to the post event brunch at a nearby Lincoln Park restaurant and bar for the awards ceremony. Runner's can exchange their bib stubs for a complimentary drink.