Flavors of Mexico

Dates: June 2-4, 2017
Hours: 12N-10:30 PM
Location: Chicago, IL
Attendance: 100,000
Demographics: 50% General Market foodies/ 50% Mexican families
Components:


Overview:

After just two years, Flavors of Mexico (aka Taste of Mexico) has taken its rightful place among the Midwest’s top cultural culinary events.

Chicago has a global reputation for its top Michelin and Zagat-rated restaurants. Perhaps because of the huge Mexican population, Mexican cuisine ranks high up on the list of Zagat Chicago favorites.

Authentic Mexican food is the event's main focus. The cities' and the regions' award winning Mexican restaurants and chefs will set up outdoor kitchens in the event's Restaurant Row and serve up small plates of their signature dishes for bargain prices. The culinary emphasis in Restaurant Row is authenticity.

The event features three stages: a Main Stage with big entertainment, a Culinary Stage where participating chefs will demonstrate recipes and compete for Top Chef award, and a Showcase Stage where dance troupes, orchestras and brass bands from area high schools or colleges perform.

Kids are entertained by a huge, authentic Mexican carnival.

The Area & Audience:

Held on bustling 26th Street in the heart of Little Village–often dubbed by politicians and demographers as 'Chicago's 2nd Magnificent Mile'–Flavors of Mexico will find a perfect home in 'La Villita'. (Little Village itself has nearly 80,000 residents, nearly all of Mexican descent.)

Often called "Mexico of the Midwest," Little Village is (by far!) the Midwest's epicenter of Mexican commerce, culture and consumers.

The City of Chicago alone has an estimated half-million residents of Mexican heritage. Double that number for the region. Then add millions more Chicago residents who are enamored with Mexican food and it's the perfect recipe for a huge audience- a melting pot with love of authentic Mexican food as the common denominator.