Dates: April 5 & 6, 2013
Location: McCormick Place, Chicago, Illinois
Hours: Saturday: 10:00am - 8:00pm; Sunday: 11:00am - 7:00pm
Demographics: Primary: African American W25-54, educated, upscale.
For the past 20 years, over two days in April, McCormick Place, the largest convention center in North America, becomes a mecca for Black women seeking to empower, to educate, to improve and celebrate their lives and the lives of their families.
The Black Woman's Expo has become the nation's foremost exposition targeting African American consumers, attracting approximately 45,000, and impacting each attendee with current, valuable, relevant information and mixing it all up with fun and top-flight entertainment.
Every aspect of the Black woman's life is addressed and celebrated via a plethora of small and large events, specific themed pavilions, standing-room only seminars and general sessions addressing critical issues facing African American women– all presented by a five star roster of experts.
There are seven sponsorable pavilions– each connecting attendees to services and resources necessary to maintain their healthy, active lifestyles and their quality of life. Each pavilion offers seminars, demonstrations and interactive activities designed to empower, to educate and to improve quality of life.
The 2012 Pavilions include:
The Expo augments all of this education and learning with top flight, high quality entertainment showcased daily on the Main Stage. There are show stopping local and national musical entertainment, fashion shows, a hair show, dance & theatrical performances to enjoy throughout the day. The list of past entertainment acts from 2012 included a wide variety from gospel sensations "Mary Mary", "BeBe & CeCe Winans" and "Donnie McClurkin" to R&B megastars "Brian McKnight", "Keith Sweat", "Teena Marie", "Patti LaBelle" and "The O'Jays".
There are more than 300 exhibitors and vendors offering an incredibly wide range of goods, services and information- all targeted to this active, engaged, brand-loyal, savvy consumer.
The Black Expo woman is between the ages of 25-54, has a HH income of $50+, is either married with children, single and 'looking', or a single mom. Many Black Expo women are business owners and leaders with higher education and want the best of everything in their lives -from what they wear, eat and drive to where they live, shop and travel. The Black Expo woman is more likely to purchase from a company that sponsors an event that she attends.